About us

Born through friendship.
We met first as coworkers and are now importing trendy skincare products from Korea to the European market.

Meet the peeps behind Rutine
Katy Wirz

Hey! I‘m Katy. I‘m an product manager and organiser at heart. All your orders go through me. I pack, ship and write each one of you a handwritten note to go with your exciting new products from our shop. I also do the content writing, communications and market analyses for our business. I am responsible for making sure that we are importing trending products directly from our suppliers in South Korea.

Meet the peeps behind rutine
Roya Farrokhzade

Hi, I‘m Roya. I‘m a dreamer and a designer by profession and I keep our online store looking beautiful, feeling high quality and functioning well. I am a Korean skincare enthusiast since donkey years and love to test and try out all the new and trending products on the market